Monetise the customer experience

How to turn customer smiles into cash

Customer experience projects want to make customers feel better.
But customer happiness doesn’t always translate into more profit. In fact, many companies do not even know the return they make on their customer investments.
This is problematic. Poor financial data makes it harder to justify customer investments. But more important, customer smiles are not turned into cash. This means that many companies leave (a lot of ) money on the table.
That is why I created the online sprint pack Monetise the Customer Experience. It contains themodels, thought experiments, workshop formats and proven spreadsheet templates that you need to change this in your business.

After completing this online sprint pack, you will be able to:

  • explain to your colleagues why it’s important to focus on the financial side of your customer experience efforts;
  • distinguish the different methods for calculating experience value over the years (and why they do/don’t work);
  • prototype and improve a customer experience business case in your business which allows you to calculate the return on your experience investments;
  • explore 20 ways in which your company can to turn customer smiles into cash.

The Author

Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit www.alainthys.com.


  BEFORE WE START (10 mins)
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Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.