Monetise the customer experience
How to turn customer smiles into cash
After completing this online sprint pack, you will be able to:
- explain to your colleagues why it’s important to focus on the financial side of your customer experience efforts;
- distinguish the different methods for calculating experience value over the years (and why they do/don’t work);
- prototype and improve a customer experience business case in your business which allows you to calculate the return on your experience investments;
- explore 20 ways in which your company can to turn customer smiles into cash.
Alain Thys is one of Europe's veterans in customer-centricity and human media.
His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.
Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.
For more information on Alain, visit www.alainthys.com.
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