Setting customer experience standards

Consistently satisfy and delight your customers.

Everyone wants to deliver a great customer experience. But when pressed to describe the meaning of this statement, many companies reach for vague and fluffy statements.

This is problematic. Without clear guidelines, employees need to improvise. Sometimes this goes well and customers are over the room. But it can also go very very wrong.

Across ca. 40 snack-sized videos, this sprint pack shows you how to create actionable guidelines for satisfying and predictably delighting your customers.

Using know-how from top European and global customer experience projects, you will learn:

  • four hard-to-dismiss arguments to convince your colleagues and your C-Suite of the need for customer experience standards;
  • a proven framework to identify and communicate the customer experience standards in your industry;
  • a step-by-step method to plan your work and engage your colleagues (incl. meeting scripts, conversation guides, PowerPoint slide-decks and all the templates you need!)

Together, these modules provide you with everything you need to successfully complete a customer experience standards programme in your business.

To access this programme, login now or contact us for an account.

The Author

Alain Thys
Alain Thys

Alain is one of Europe's veterans in customer-centricity.

With his teams, he has influenced the experience of over 500 million customers generated hundreds of millions in value. This journey helped him separate truth from fiction in customer experience.

For more info, visit:


  Introduction (5 mins of video)
Available in days
days after you enroll

To access this programme, login now or get in touch for an account.