Setting customer experience standards

Help your people satisfy and delight their customers.

Everyone wants to deliver a great customer experience. But when pressed to describe the meaning of this statement, many companies reach for vague and fluffy statements.

This is problematic. Without clear guidelines, employees need to improvise. Sometimes this goes well and customers are over the room. But it can also go very very wrong.

In less than 3 hours of your time, this sprint pack shows you how to create actionable guidelines for satisfying and predictably delighting your customers.

Using know-how from top European and global customer experience projects, you will learn:

  • four hard-to-dismiss arguments to convince your colleagues and your C-Suite of the need for customer experience standards;
  • a proven framework to identify and communicate the customer experience standards in your industry;
  • a step-by-step method to plan your work and engage your colleagues (incl. meeting scripts, conversation guides, PowerPoint slide-decks and all the templates you need!)

Together, these modules provide you with everything you need to successfully complete a customer experience standards programme in your business. And should you require some extra assistance, optional coaching is available.

The Author

Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit www.alainthys.com.


  Introduction (5 mins of video)
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Frequently Asked Questions

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