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Challenge your customer strategy

This sprint pack is currently in pre-production

THIS SPRINT PACK IS CURRENTLY IN PRE-PRODUCTION.

IT IS SCHEDULED FOR LAUNCH TOWARDS THE END OF 2018

Customer experience professionals always have to be vigilant. Today's customer delight is tomorrow's expectation and strategies need to be continuously adapted to remain relevant.

That is why this sprint pack shows you the way to regularly challenge the customer strategy in your company.

It reviews how to:

- collect and organise the information that helps you summarise the key commercial, technological, societal and environmental trends that can affect your business;

- set up red teams which are given the task of developing competitive concepts that could challenge or even destroy your own business;

- embed the customer strategy challenges in your annual strategic planning process;

- set up a mechanism to experiment with new experiences, propositions and business models.


The Author


Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit www.alainthys.com.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.