Challenge your customer strategy
This sprint pack is currently in pre-production
THIS SPRINT PACK IS CURRENTLY IN PRE-PRODUCTION.
IT IS SCHEDULED FOR LAUNCH TOWARDS THE END OF 2018
Customer experience professionals always have to be vigilant. Today's customer delight is tomorrow's expectation and strategies need to be continuously adapted to remain relevant.
That is why this sprint pack shows you the way to regularly challenge the customer strategy in your company.
It reviews how to:
- collect and organise the information that helps you summarise the key commercial, technological, societal and environmental trends that can affect your business;
- set up red teams which are given the task of developing competitive concepts that could challenge or even destroy your own business;
- embed the customer strategy challenges in your annual strategic planning process;
- set up a mechanism to experiment with new experiences, propositions and business models.
Alain Thys is one of Europe's veterans in customer-centricity and human media.
His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.
Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.
For more information on Alain, visit www.alainthys.com.