Become an 'insights first' business
This sprint pack is currently in pre-production
THIS SPRINT PACK IS CURRENTLY IN PRE-PRODUCTION.
IT IS SCHEDULED FOR LAUNCH IN 2019
To become a truly customer-centric business, you need to know your customers. Understand what drives them. Rationally and emotionally. This is done by collecting and acting on customer insights.
In this sprint pack, we will therefore take you through the ins and outs of customer insights. We will look at the:
- importance of insights in today's market-place;
- concept of customer insights (it's not as simple as it looks);
- methods to identifying great insights;
- ways in which you create real impact, by turning the insights you collected into action.
Alain Thys is one of Europe's veterans in customer-centricity and human media.
His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.
Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.
For more information on Alain, visit www.alainthys.com.