Become an 'insights first' business

This sprint pack is currently in pre-production



To become a truly customer-centric business, you need to know your customers. Understand what drives them. Rationally and emotionally. This is done by collecting and acting on customer insights.

In this sprint pack, we will therefore take you through the ins and outs of customer insights. We will look at the:

- importance of insights in today's market-place;

- concept of customer insights (it's not as simple as it looks);

- methods to identifying great insights;

- ways in which you create real impact, by turning the insights you collected into action.

The Author

Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.