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Become an 'insights first' business

This sprint pack will go live shortly

To become a truly customer-centric business, you need to know your customers. Look beyond the things they say to understand what really drives them. Rationally and emotionally. This is done by collecting and acting on customer insights.

In this sprint pack, the team from InSites Consulting will show you the ins and outs of customer insights. They will will look at the:

  • importance of insights in today's market-place;
  • concept of customer insights (it's not as simple as it looks);
  • practical methods for identifying great insights;
  • ways to make your organisation act on the customer insights you uncover.

This will provide you with all the knowledge you need to start hunting for your own customer insights and applying these in your business.


The Author


InSites Consulting
InSites Consulting

This sprint pack is authored and presented by Kristof De Wulf, Ashley Smith and Tom De Ruyck from InSites Consulting.

Being awarded as one of the world's top 10 most innovative research agencies (GRIT), InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core.

By closing the gap between consumers using brands and their employees, they make consumer centricity an everyday reality for more than one third of the world’s most valuable brands.


Contents


  INTRODUCTION
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.