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Customer journey mapping

This sprint pack is currently in pre-production

THIS SPRINT PACK IS CURRENTLY IN PRE-PRODUCTION.

IT IS SCHEDULED FOR LAUNCH TOWARDS THE END OF 2018

In the sprint pack Setting Customer Experience Standards, you looked at the ways in which your business can satisfy and occasionally delight its customers. In this programme, we cover the way in which you can detail out these standards for individual customer journeys or even touchpoint.

We do this by looking at the ways to:

- identify the different journeys that make up the stages in the customer relationship;

- create multi-channel journey maps that portray the current (as is) and future (to be) situation;

- develop touchpoint plans that integrate the various journeys by channel;

- do all the above while recognising different customer persona and stakeholders.




The Author


Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit www.alainthys.com.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.