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Craft customer-centric value propositions

This sprint pack is currently in production

THIS SPRINT PACK IS CURRENTLY BEING DEVELOPED

IT IS SCHEDULED FOR LAUNCH IN THE FOURTH QUARTER OF 2018

It is often said that for a customer-centric company the experience IS the product. But it isn't always easy to translate this appealing slogan into value propositions that are appealing, competitive and profitable.

That's why this sprint packs explores the mechanisms which you can use to develop a customer-centric value proposition framework and process. Specifically, we'll look at:

- the way to develop a customer-centric proposition design template and process, which makes sure that any new products or services you develop are actually desired by the customer;

- a method to review all your existing propositions against the same parameters and - where required - modify your offer;

- implement these mechanisms so they become a standard for your business (rather than another template which lies in a cupboard).




The Author


Alain Thys
Alain Thys

Alain Thys is one of Europe's veterans in customer-centricity and human media.

His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.

Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.

For more information on Alain, visit www.alainthys.com.


Contents


  STEP 4: Describe the value proposition
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  STEP 5: Prepare for market introduction
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  General conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.