Customer-centric value proposition design

Create and capture customer value

The majority of value propositions fail to achieve their potential. Companies invest millions in new innovations, and then see them fail in the market.

Some say that they should simply innovate more. But brute force isn't the answer. Value propositions fail because they are underdeveloped. Because they rushed. And because they shouldn't have gone to market in the first place.

It doesn't need to be that way in your business

In 5 simple steps, this sprint pack provides with the insights and templates you need to make your value propositions:

  • focus on those areas where they generate most value for your customers and your business;
  • resonate with the rational and emotional side of your customer base;
  • connect to your colleagues who need bring them to the market;
  • continuously evolve, so that they're not just a one-year wonder.

It also shows you on how to stop investing in propositions that are doomed for failure.

A small investment with massive return

The success or failure of the next value proposition you bring to market can have a significant impact on your business, your team and even your career. By investing a few hours of your time, you get all the knowledge and tools to maximise your chances on a favourable outcome.

As always, our coaches are just a video call away.

The Author

Alain Thys
Alain Thys
Alain is one of Europe's veterans in customer-centricity and human media.
With his teams, he has influenced the experience of over 500 million customers generated hundreds of millions in value. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.
Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, storyteller, and non-executive advisor. He is also the founder of Customerfit.


  STEP 1: Determine your innovation focus (15 mins)
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  STEP 3: Generate value propositions (15 mins)
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  STEP 4: Describe the value proposition (15 mins)
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  STEP 5: Prepare for market introduction (10 mins)
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  General conclusion (2 mins)
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This pack is not yet open for enrollment.