THIS SPRINT PACK IS CURRENTLY BEING DEVELOPED
IT IS SCHEDULED FOR LAUNCH IN THE FOURTH QUARTER OF 2018
It is often said that for a customer-centric company the experience IS the product. But it isn't always easy to translate this appealing slogan into value propositions that are appealing, competitive and profitable.
That's why this sprint packs explores the mechanisms which you can use to develop a customer-centric value proposition framework and process. Specifically, we'll look at:
- the way to develop a customer-centric proposition design template and process, which makes sure that any new products or services you develop are actually desired by the customer;
- a method to review all your existing propositions against the same parameters and - where required - modify your offer;
- implement these mechanisms so they become a standard for your business (rather than another template which lies in a cupboard).
Alain Thys is one of Europe's veterans in customer-centricity and human media.
His contributions influenced the experience of over 500 million customers and 350,000 employees in 100+ countries. This journey has taught him - the hard way - what works and what doesn't when the customer buzzwords fly around.
Today, he shares his knowledge where he can. He acts as customer coach, experience architect, speaker, author, storyteller and non-executive advisor.
For more information on Alain, visit www.alainthys.com.