Introduction PART 3: Customer smiles don't pay the rent

Introduction PART 3: Customer smiles don't pay the rent

In Part 2 you calculated the value of CX and estimated the return on your customer investments. But spreadsheets aren't real money. So in this third part of Monetise the customer experience, we will look at how you can turn the customer smiles that you create into cash for your business.

Additional information

As you may wish to use them in your company, below you can also download the slides that were used in this video (PART03-000-Intro Part 3.pptx).

Show me the money!!

To conclude this module, have a look (and a laugh) at the Jerry Maguire video which clearly illustrates that at the end of the day, Show me the Money is the one-liner that works best in business.

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