Introduction: The evolution of customer experience economics

Before you implementing any new technique, it’s important to understand its history. Because if you don’t, you run the risk of repeating mistakes which have been made in the past and also reinventing the wheel.

So in Part 1 of Monetise the customer experience, we will have a look at the history of customer experience economics and how it became what it is today.

Additional information

As you may wish to use them in your company, below you can also download the slides that were used in this video (PART01-000-Introduction.pptx).

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