Introduction

Four reasons to focus on the money in customer experience

Some say that customer focus is something that should be in the DNA of a business and that it’s unnecessary or even cynical to try and put a number on something that should come natural.

But while this kind of enthusiasm is heartwarming, it’s not enough. Even committed businesses need to spend time on the financial side of CX.

In this video I outline the structure of the Introduction to this sprint pack, and quickly highlight the four reasons why it's important to focus on the money in customer experience.

If you can think of additional reasons, or would like to elaborate on any of the videos, please use the comment sections.

Additional information

As you may wish to use them in your company, below you can also download the slides that were used in this video (INTRO-000-Introduction.pptx).

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