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  Introduction

Introduction

If you are reviewing this sprint pack, you are probably already convinced of the benefits that a customer voice programme can generate. But as you start implementing yours, you may need to convince some of your colleagues who will also need to spend time, and possibly money, on your initiative.

That is why, in this first part of the sprint pack, we will cover some of the many reasons why organisations should focus on the customer voice. Later on, in part three, we will revisit this topic when we look at ways to motivate your colleagues to take action on customer feedback.

Tools you can use

When you reach the conclusion of this first part, you will be able to download a PowerPoint presentation. It contains a number of slides that allow you to explain the reasons why your organisation should focus on the customer voice.