The customer voice concept

The customer voice concept

There are many ways in which you can set up a customer voice programme. As a result, the concept itself is often interpreted in different ways, depending on who you talk to.

That is why we kick off with a discussion of the 7 components that are part of a customer voice programme, as it is interpreted in this sprint pack. This way we make sure that we're talking the same language, right from the start :-)

Tools you can use

At the bottom of this page, you can download the slides used in this video (INTRO001- The customer voice concept.pptx).

For the purists

In this sprint pack we've made the choice to use the wording customer voice and not the equally popular Voice of the Customer, as the latter term has a broader application within the Six Sigma methodology.